Off-line Recommendations from an Online Lurker
I have told this story a thousand times offline, but I thought it was worth telling again digitally. I am a lurker. Yes, that’s right a guy preaching the value …
The Game Changer? Pervasive Communication Tools (aka Social Media)
“Social media transforms the industry” is a headline many are probably tired of reading. But how much has the game really changed? Advertising, Marketing, PR, and Sales are still responsible …