Off-line Recommendations from an Online Lurker
I have told this story a thousand times offline, but I thought it was worth telling again digitally. I am a lurker. Yes, that’s right a guy preaching the value …
The One-Size Fits All Marketing Plan
Homer Simpson received a special opportunity in 1991. Through a reunion with his brother, Homer was commissioned to develop a car for the “All-American, Average Joe” demographic. Unfortunately, Homer’s conception …