Belly Putter Ban- Creating a Market
Today the USGA decided to ban the anchored belly putters. The anchoring of the belly putter has been a huge marketing success over the past couple of years. The top …
The Importance of Vision in a Marketing Plan
Many full time marketing professionals find it difficult to pin their clients down to one comprehensive marketing strategy that will help them solidify a marketing plan. Often a lot of …
Furby Rises Again
Nearly 20 years ago the store shelves were filled with an interactive toy known as Furby. Hasbro used a great marketing plan to make these little critters fly off the …
Presidential Politics: Real Thought or Marketing Strategy
Many of us have watched President Obama and Governor Mitt Romney say many things about each other, our economy, and about what they believe. Is what we are hearing reality …
Binders Full of Women?
When Mitt Romney uttered the words, “Binders Full of Women” at Tuesday night’s debate, pundits jumped on the chance to vilify the comment. Looking at the term in relation to …
Can Great Marketing Kill Your Business?
After much thought, you hire a marketing agency to put together a marketing strategy that will help grow your business. You tell the new agency that you are all in …
Haunted Houses and Your Business Marketing Strategy
Haunted Houses have a difficult task. They have a one month window in order to get all their customers in and out of the door and compete against an ever …
The Ryder Cup and Brand Marketing
The Ryder Cup in Golf is the elite event for golf worldwide and a great example of how a company should look at brand marketing. To Get Talked …
Internet Marketing-It’s About Relationships
Internet marketing is confusing for many companies that are competing in today’s marketplace. I mean, with literally millions of internet sites how does a company gain ranking and become one …
Marketing Strategy: In a DVR World-Make ‘em Watch
Does your marketing strategy involve video? If it does, make sure you create a marketing video that will Get Talked About! Marketing Videos are often boring or cheesy. Most companies …