SEO – On-Page, Off-Page, and In Between
How can you get found online? Search engines are often the portal to your site, so you first have to garner great SEO (search engine optimization) practices. There are companies …
Pinning is Winning
Back in October 2011, a friend of mine “invited” me to Pinterest. In a matter of two days I had five boards and 30 pins with a countless number of …
Branding vs Player Safety
In the film Talladega Nights, the issue of safety comes about when Ricky Bobby decided it would be a good idea to have a sponsor branded over the windshield of …
Create. Communicate. Execute.
I was flipping through an old magazine while in a waiting room of a doctors office and I found this RosettaStone ad. As soon as an advertisement captures my attention, …
6 ways to maintain a Centralized-Consistent Brand Presence Across Networks and Applications
I was asked by Andy Angelos, to join a panel discusion focused on maintaining a centralized brand presence at SocialDev Camp Chicago on Saturday. While the discussion was taken in …
Using Social Media In your Marketing efforts?-Think Like a Professional Salesperson, Think Relationships
As a person who used to do a lot of cold calling as a professional salesperson; I believe a company, brand or person should approach social media in the same …
Off-line Recommendations from an Online Lurker
I have told this story a thousand times offline, but I thought it was worth telling again digitally. I am a lurker. Yes, that’s right a guy preaching the value …
The Game Changer? Pervasive Communication Tools (aka Social Media)
“Social media transforms the industry” is a headline many are probably tired of reading. But how much has the game really changed? Advertising, Marketing, PR, and Sales are still responsible …