Is Advertising Still Relevant?
There was a time when advertisements like billboards, magazine pages, and radio spots ruled the day. A bit after that, television commercials became enormously popular: in some cases, companies spent …
The Importance and Difference of SEO and SEM
Because of their popularity and widespread use, search engines have become something of a gateway to marketing success. Over 70% of the enterprise purchase decisions made in the United States start …
Why Marketing Automation is so Vital to SMB Success
Small businesses today have lots of things on their plate, especially when it comes to marketing. Many SMB marketers feel like they are always chasing down an out-of-control to-do list …
Belly Putter Ban- Creating a Market
Today the USGA decided to ban the anchored belly putters. The anchoring of the belly putter has been a huge marketing success over the past couple of years. The top …
We Want to Secede? Social Media Gone Wild!
Growing up in the late 1960s and early 1970s, I have heard a lot of anti-government sentiment, but States wanting to secede is a BIG DEAL!In the past groups of …
The Importance of Vision in a Marketing Plan
Many full time marketing professionals find it difficult to pin their clients down to one comprehensive marketing strategy that will help them solidify a marketing plan. Often a lot of …
Furby Rises Again
Nearly 20 years ago the store shelves were filled with an interactive toy known as Furby. Hasbro used a great marketing plan to make these little critters fly off the …
Presidential Politics: Real Thought or Marketing Strategy
Many of us have watched President Obama and Governor Mitt Romney say many things about each other, our economy, and about what they believe. Is what we are hearing reality …
Can Great Marketing Kill Your Business?
After much thought, you hire a marketing agency to put together a marketing strategy that will help grow your business. You tell the new agency that you are all in …
Haunted Houses and Your Business Marketing Strategy
Haunted Houses have a difficult task. They have a one month window in order to get all their customers in and out of the door and compete against an ever …