The Importance and Difference of SEO and SEM
Because of their popularity and widespread use, search engines have become something of a gateway to marketing success. Over 70% of the enterprise purchase decisions made in the United States start …
Why Marketing Automation is so Vital to SMB Success
Small businesses today have lots of things on their plate, especially when it comes to marketing. Many SMB marketers feel like they are always chasing down an out-of-control to-do list …
Marketing Plan – The Big Picture
For many organizations marketing whether it is through social media or traditional print marketing and other services, there is no overall marketing plan to Get Talked About. Marketing is on …
Cha Cha Cha Changes to Facebook Pages
D-day has come and gone! On March 30, 2012, your company’s Facebook (FB) page had ultimately change and there was nothing you could do about it, besides making a kick-a** …
6 ways to maintain a Centralized-Consistent Brand Presence Across Networks and Applications
I was asked by Andy Angelos, to join a panel discusion focused on maintaining a centralized brand presence at SocialDev Camp Chicago on Saturday. While the discussion was taken in …