How to Build a More Effective Social Media Strategy
Social media networks are changing on what seems like a daily basis. From updates to terms of service to larger networks buying up their smaller counterparts, it often feels like …
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Ways You Should be Using PR in Your Business
Public relations, also known as PR, is the common name for the way that a brand communicates with the general public. The goal for any PR campaign is to spread …
Why Your Marketing Plan Should Include a Little of Everything
Thanks to the rise of technology, marketing is more complex than it has ever been before. There are many different methods for a company looking to reach an audience of potential …
Is Advertising Still Relevant?
There was a time when advertisements like billboards, magazine pages, and radio spots ruled the day. A bit after that, television commercials became enormously popular: in some cases, companies spent …
The Importance and Difference of SEO and SEM
Because of their popularity and widespread use, search engines have become something of a gateway to marketing success. Over 70% of the enterprise purchase decisions made in the United States start …
Know Your Brand to Effectively Tell Your Story to Others
An apple with a bite taken out of it. An orange lightning bolt. A black or white swoosh. What do all of these things have in common? It’s true that …
Why Marketing Automation is so Vital to SMB Success
Small businesses today have lots of things on their plate, especially when it comes to marketing. Many SMB marketers feel like they are always chasing down an out-of-control to-do list …
Belly Putter Ban- Creating a Market
Today the USGA decided to ban the anchored belly putters. The anchoring of the belly putter has been a huge marketing success over the past couple of years. The top …
We Want to Secede? Social Media Gone Wild!
Growing up in the late 1960s and early 1970s, I have heard a lot of anti-government sentiment, but States wanting to secede is a BIG DEAL!In the past groups of …
The Importance of Vision in a Marketing Plan
Many full time marketing professionals find it difficult to pin their clients down to one comprehensive marketing strategy that will help them solidify a marketing plan. Often a lot of …