Twitter, Social Graphs, and More!
After spending some quality time with TwitterAnalyzer earlier this week – we wanted to share insight on using the tool when building a brand through conversation (that is what we …
The One-Size Fits All Marketing Plan
Homer Simpson received a special opportunity in 1991. Through a reunion with his brother, Homer was commissioned to develop a car for the “All-American, Average Joe” demographic. Unfortunately, Homer’s conception …
Search is More Than a Directory
An interesting Wednesday morning presentation from John Battelle at Inbound Marketing Summit discussed the evolution of search interface. (Ironically, I am unable to locate the presentation via the search giant …
Will This Ad Force My Switch to Verizon?
Probably not, but the content provided an unexpected surprise when I lowered my tray table this morning. Fortunately, I had a computer, books, and Diet Coke (another advertisement) for alternate …
Delivering Negative Messages Positively
Not all news can be good news an unfortunate reality United Airlines is facing on frequent basis. After recently removing phone based customer service, United announced a surcharge for overweight …