Furby Rises Again
Nearly 20 years ago the store shelves were filled with an interactive toy known as Furby. Hasbro used a great marketing plan to make these little critters fly off the …
Presidential Politics: Real Thought or Marketing Strategy
Many of us have watched President Obama and Governor Mitt Romney say many things about each other, our economy, and about what they believe. Is what we are hearing reality …
Binders Full of Women?
When Mitt Romney uttered the words, “Binders Full of Women” at Tuesday night’s debate, pundits jumped on the chance to vilify the comment. Looking at the term in relation to …
Can Great Marketing Kill Your Business?
After much thought, you hire a marketing agency to put together a marketing strategy that will help grow your business. You tell the new agency that you are all in …
Haunted Houses and Your Business Marketing Strategy
Haunted Houses have a difficult task. They have a one month window in order to get all their customers in and out of the door and compete against an ever …
Marketing Strategy and Reality TV
How is it that today, we are addicted to Reality TV? Brilliant marketing strategy has caused us to watch other people’s everyday lives. Television used to be an escape from …