I recently participated in Inbound Marketing University and received my Inbound Marketing Certified Professional designation. The certificate acknowledges the recipient’s proficiency in Inbound Marketing principles and best practices, including blogging, social media, lead conversion, lead nurturing, and closed-loop analysis. What does it mean and why is this important? It means that I understand how to use marketing techniques that I think it is iportant that people working in this industry (or and industry for that matter) take continuing education seriously, and demonstrate that they understand the business they are working in and keep their learning up to date