Social Media Face Off: KFC v El Pollo Loco follow-up
Looks like El Pollo Loco didn’t get the Twitter response it was hoping for. My guess is: they failed to promote this in multiple channels, or people including their 777 …
Will This Ad Force My Switch to Verizon?
Probably not, but the content provided an unexpected surprise when I lowered my tray table this morning. Fortunately, I had a computer, books, and Diet Coke (another advertisement) for alternate …
Social Media Face Off: KFC v El Pollo Loco
It looks like El Pollo loco effectively used KFCs free grilled chicken promotion scheduled today April 27, 2009 to usurp their attention. Using Twitter, El Pollo Loco offered their own …
Delivering Negative Messages Positively
Not all news can be good news an unfortunate reality United Airlines is facing on frequent basis. After recently removing phone based customer service, United announced a surcharge for overweight …
The Game Changer? Pervasive Communication Tools (aka Social Media)
“Social media transforms the industry” is a headline many are probably tired of reading. But how much has the game really changed? Advertising, Marketing, PR, and Sales are still responsible …