Think Before You Tweet

  It has been brought to my attention that a message less than 140 characters long could be the catalyst of death threats. Now more than ever, one thought, comment or video can be spread to the world in the Continue reading

Social Media Face Off: KFC v El Pollo Loco follow-up

Looks like El Pollo Loco didn’t get the Twitter response it was hoping for. My guess is: they failed to promote this in multiple channels, or people including their 777 followers were just plain disinterested. Thanks for playing EPL! Better Continue reading

The Game Changer? Pervasive Communication Tools (aka Social Media)

“Social media transforms the industry” is a headline many are probably tired of reading. But how much has the game really changed? Advertising, Marketing, PR, and Sales are still responsible for building awareness, protecting brand reputation, and driving product recommendations/revenue Continue reading