One time customer or life-long client and advocate

I question whether businesses using Social Media are in it for the long haul as guru Seth Godin recently pointed out, or if there in for a quick buck, fast sale, desparate attempt to please someone senior in the organization. Continue reading One time customer or life-long client and advocate

Off-line Recommendations from an Online Lurker

I have told this story a thousand times offline, but I thought it was worth telling again digitally. I am a lurker. Yes, that’s right a guy preaching the value of using social media to market your company, brand and Continue reading Off-line Recommendations from an Online Lurker