Off-line Recommendations from an Online Lurker

I have told this story a thousand times offline, but I thought it was worth telling again digitally. I am a lurker. Yes, that’s right a guy preaching the value of using social media to market your company, brand and Continue reading Off-line Recommendations from an Online Lurker

The Game Changer? Pervasive Communication Tools (aka Social Media)

“Social media transforms the industry” is a headline many are probably tired of reading. But how much has the game really changed? Advertising, Marketing, PR, and Sales are still responsible for building awareness, protecting brand reputation, and driving product recommendations/revenue Continue reading The Game Changer? Pervasive Communication Tools (aka Social Media)