The One-Size Fits All Marketing Plan

Homer Simpson received a special opportunity in 1991. Through a reunion with his brother, Homer was commissioned to develop a car for the “All-American, Average Joe” demographic. Unfortunately, Homer’s conception of average was an $82,000 vehicle with multiple domes,a musical Continue reading The One-Size Fits All Marketing Plan

The Game Changer? Pervasive Communication Tools (aka Social Media)

“Social media transforms the industry” is a headline many are probably tired of reading. But how much has the game really changed? Advertising, Marketing, PR, and Sales are still responsible for building awareness, protecting brand reputation, and driving product recommendations/revenue Continue reading The Game Changer? Pervasive Communication Tools (aka Social Media)