6 ways to maintain a Centralized-Consistent Brand Presence Across Networks and Applications

I was asked by Andy Angelos, to join a panel discusion focused on maintaining a centralized brand presence at SocialDev Camp Chicago on Saturday. While the discussion was taken in several directions, not related to the central theme, I thought Continue reading 6 ways to maintain a Centralized-Consistent Brand Presence Across Networks and Applications

Using Social Media In your Marketing efforts?-Think Like a Professional Salesperson, Think Relationships

As a person who used to do a lot of cold calling as a professional salesperson; I believe a company, brand or person should approach social media in the same waya professional salespersonwould approach clients and prospects. If you use Continue reading Using Social Media In your Marketing efforts?-Think Like a Professional Salesperson, Think Relationships

Off-line Recommendations from an Online Lurker

I have told this story a thousand times offline, but I thought it was worth telling again digitally. I am a lurker. Yes, that’s right a guy preaching the value of using social media to market your company, brand and Continue reading Off-line Recommendations from an Online Lurker