I have told this story a thousand times offline, but I thought it was worth telling again digitally. I am a lurker. Yes, that’s right a guy preaching the value of using social media to market your company, brand and person not talking about a company, brand...

Homer Simpson received a special opportunity in 1991. Through a reunion with his brother, Homer was commissioned to develop a car for the “All-American, Average Joe” demographic. Unfortunately, Homer’s conception of average was an $82,000 vehicle...