SEO – On-Page, Off-Page, and In Between

How can you get found online? Search engines are often the portal to your site, so you first have to garner great SEO (search engine optimization) practices. There are companies that specialize and do this for their entire business. Their Continue reading SEO – On-Page, Off-Page, and In Between

Tweet Your Problems

Hello my lovies!  I am not one to usually tweet my dissatisfaction with people or companies, but a $150 flight change fee moved me to tweet my qualm with American Airlines just to see where it would get me. Some Continue reading Tweet Your Problems

All Fear Beiber Nation

(blog.zap2it.com) The 53rd Annual Grammy Awards aired on CBS Sunday, February 20. Usually after the show is over the award winners receive all the recognition while those that didn’t win fade to the background. Thanks to everyone’s favorite 16 year Continue reading All Fear Beiber Nation

Think Before You Tweet

  It has been brought to my attention that a message less than 140 characters long could be the catalyst of death threats. Now more than ever, one thought, comment or video can be spread to the world in the Continue reading Think Before You Tweet

One time customer or life-long client and advocate

I question whether businesses using Social Media are in it for the long haul as guru Seth Godin recently pointed out, or if there in for a quick buck, fast sale, desparate attempt to please someone senior in the organization. Continue reading One time customer or life-long client and advocate

Using Social Media In your Marketing efforts?-Think Like a Professional Salesperson, Think Relationships

As a person who used to do a lot of cold calling as a professional salesperson; I believe a company, brand or person should approach social media in the same waya professional salespersonwould approach clients and prospects. If you use Continue reading Using Social Media In your Marketing efforts?-Think Like a Professional Salesperson, Think Relationships

Social Media Face Off: KFC v El Pollo Loco follow-up

Looks like El Pollo Loco didn’t get the Twitter response it was hoping for. My guess is: they failed to promote this in multiple channels, or people including their 777 followers were just plain disinterested. Thanks for playing EPL! Better Continue reading Social Media Face Off: KFC v El Pollo Loco follow-up

The Game Changer? Pervasive Communication Tools (aka Social Media)

“Social media transforms the industry” is a headline many are probably tired of reading. But how much has the game really changed? Advertising, Marketing, PR, and Sales are still responsible for building awareness, protecting brand reputation, and driving product recommendations/revenue Continue reading The Game Changer? Pervasive Communication Tools (aka Social Media)