(blog.zap2it.com)
The 53rd Annual Grammy Awards aired on CBS Sunday, February 20. Usually after the show is over the award winners receive all the recognition while those that didn’t win fade to the background. Thanks to everyone’s favorite 16 year old, Justin...
It has been brought to my attention that a message less than 140 characters long could be the catalyst of death threats. Now more than ever, one thought, comment or video can be spread to the world in the blink of an eye. All people, not only athletes...
I question whether businesses using Social Media are in it for the long haul as guru Seth Godin recently pointed out, or if there in for a quick buck, fast sale, desparate attempt to please someone senior in the organization. Businesses with a commodity, a CPG...
As a person who used to do a lot of cold calling as a professional salesperson; I believe a company, brand or person should approach social media in the same waya professional salespersonwould approach clients and prospects. If you use social media as a way to...
Looks like El Pollo Loco didn’t get the Twitter response it was hoping for. My guess is: they failed to promote this in multiple channels, or people including their 777 followers were just plain disinterested. Thanks for playing EPL! Better luck next time.
“Social media transforms the industry” is a headline many are probably tired of reading. But how much has the game really changed? Advertising, Marketing, PR, and Sales are still responsible for building awareness, protecting brand reputation, and...
