I was flipping through an old magazine while in a waiting room of a doctors office and I found this RosettaStone ad.  As soon as an advertisement captures my attention, I begin analyzing the design, the messaging, and the chosen communication channels to determine...

In 2011, the Sports World saw two of its biggest leagues (the NFL and the NBA) have the spotlight shined upon them. This spotlight was strange in that it did not shine the brightest during the Super Bowl or the NBA Finals. Those events, while highly publicized,...

If you don’t already know Maslow then you probably don’t know his Hierarchy of Needs. Don’t worry they are pretty simple. Here is a quick graph explaining them. The needs at base are the most important to humans and they gradually grow up the pyramid until...

I recently participated in Inbound Marketing University and received my Inbound Marketing Certified Professional designation. The certificate acknowledges the recipient’s proficiency in Inbound Marketing principles and best practices, including blogging,...