Today the USGA decided to ban the anchored belly putters. The anchoring of the belly putter has been a huge marketing success over the past couple of years. The top players have begun using this technique to win major tournaments and put themselves at the top of...
Growing up in the late 1960s and early 1970s, I have heard a lot of anti-government sentiment, but States wanting to secede is a BIG DEAL!In the past groups of people would have an idea and get together and protest but social media has brought idea sharing to a...
Many full time marketing professionals find it difficult to pin their clients down to one comprehensive marketing strategy that will help them solidify a marketing plan. Often a lot of time is wasted switching gears after the marketing plan has been agreed upon...
When Mitt Romney uttered the words, “Binders Full of Women” at Tuesday night’s debate, pundits jumped on the chance to vilify the comment. Looking at the term in relation to your marketing plan, it could mean a gold mine for your business.
In this...
The Ryder Cup in Golf is the elite event for golf worldwide and a great example of how a company should look at brand marketing. To Get Talked About for the Ryder Cup has never been a problem. This is an event that does everything right when it comes...
Internet marketing is confusing for many companies that are competing in today’s marketplace. I mean, with literally millions of internet sites how does a company gain ranking and become one of the companies that will Get Talked About? Internet marketing not...
How can you get found online? Search engines are often the portal to your site, so you first have to garner great SEO (search engine optimization) practices. There are companies that specialize and do this for their entire business. Their websites are designed...
Hello my lovies! I am not one to usually tweet my dissatisfaction with people or companies, but a $150 flight change fee moved me to tweet my qualm with American Airlines just to see where it would get me.
Some background: A flight was booked on American and...
I was flipping through an old magazine while in a waiting room of a doctors office and I found this RosettaStone ad. As soon as an advertisement captures my attention, I begin analyzing the design, the messaging, and the chosen communication channels to determine...
In 2011, the Sports World saw two of its biggest leagues (the NFL and the NBA) have the spotlight shined upon them. This spotlight was strange in that it did not shine the brightest during the Super Bowl or the NBA Finals. Those events, while highly publicized,...
