Think Before You Tweet

  It has been brought to my attention that a message less than 140 characters long could be the catalyst of death threats. Now more than ever, one thought, comment or video can be spread to the world in the Continue reading Think Before You Tweet

Will This Ad Force My Switch to Verizon?

Probably not, but the content provided an unexpected surprise when I lowered my tray table this morning. Fortunately, I had a computer, books, and Diet Coke (another advertisement) for alternate entertainment. Wondering if a Verizon branded game with attached dry-erase Continue reading Will This Ad Force My Switch to Verizon?

The Game Changer? Pervasive Communication Tools (aka Social Media)

“Social media transforms the industry” is a headline many are probably tired of reading. But how much has the game really changed? Advertising, Marketing, PR, and Sales are still responsible for building awareness, protecting brand reputation, and driving product recommendations/revenue Continue reading The Game Changer? Pervasive Communication Tools (aka Social Media)