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Delivering Negative Messages Positively

Posted by Andy Angelos | On: Apr 16 2009 | Comments (0)
Not all news can be good news an unfortunate reality United Airlines is facing on frequent basis. After recently removing phone based customer service, United announced a surcharge for overweight passengers meeting the following criteria: Unable to fit into single...

The Game Changer? Pervasive Communication Tools (aka Social Media)

Posted by Marty Hitzeman | On: Apr 15 2009 | Comments (0)
“Social media transforms the industry” is a headline many are probably tired of reading. But how much has the game really changed? Advertising, Marketing, PR, and Sales are still responsible for building awareness, protecting brand reputation, and...