I was flipping through an old magazine while in a waiting room of a doctors office and I found this RosettaStone ad.  As soon as an advertisement captures my attention, I begin analyzing the design, the messaging, and the chosen communication channels to determine...

As a person who used to do a lot of cold calling as a professional salesperson; I believe a company, brand or person should approach social media in the same waya professional salespersonwould approach clients and prospects. If you use social media as a way to...

“Social media transforms the industry” is a headline many are probably tired of reading. But how much has the game really changed? Advertising, Marketing, PR, and Sales are still responsible for building awareness, protecting brand reputation, and...