Back in October 2011, a friend of mine “invited” me to Pinterest. In a matter of two days I had five boards and 30 pins with a countless number of likes. Needless to say I was obsessed. It started out as my own guilty pleasure, but I soon realized Pinterest...
In the film Talladega Nights, the issue of safety comes about when Ricky Bobby decided it would be a good idea to have a sponsor branded over the windshield of his car. The comedic delivery of the scene demonstrated the obscene amount of sponsors a NASCAR driver...
I was flipping through an old magazine while in a waiting room of a doctors office and I found this RosettaStone ad. As soon as an advertisement captures my attention, I begin analyzing the design, the messaging, and the chosen communication channels to determine...
I was asked by Andy Angelos, to join a panel discusion focused on maintaining a centralized brand presence at SocialDev Camp Chicago on Saturday. While the discussion was taken in several directions, not related to the central theme, I thought I would add some...
As a person who used to do a lot of cold calling as a professional salesperson; I believe a company, brand or person should approach social media in the same waya professional salespersonwould approach clients and prospects. If you use social media as a way to...
I have told this story a thousand times offline, but I thought it was worth telling again digitally.
I am a lurker. Yes, that’s right a guy preaching the value of using social media to market your company, brand and person not talking about a company, brand...
“Social media transforms the industry” is a headline many are probably tired of reading. But how much has the game really changed? Advertising, Marketing, PR, and Sales are still responsible for building awareness, protecting brand reputation, and...
