How can you get found online? Search engines are often the portal to your site, so you first have to garner great SEO (search engine optimization) practices. There are companies that specialize and do this for their entire business. Their Continue reading SEO – On-Page, Off-Page, and In Between
Back in October 2011, a friend of mine “invited” me to Pinterest. In a matter of two days I had five boards and 30 pins with a countless number of likes. Needless to say I was obsessed. It started out Continue reading Pinning is Winning
In the film Talladega Nights, the issue of safety comes about when Ricky Bobby decided it would be a good idea to have a sponsor branded over the windshield of his car. The comedic delivery of the scene demonstrated the Continue reading Branding vs Player Safety
I was flipping through an old magazine while in a waiting room of a doctors office and I found this RosettaStone ad. As soon as an advertisement captures my attention, I begin analyzing the design, the messaging, and the chosen Continue reading Create. Communicate. Execute.
I was asked by Andy Angelos, to join a panel discusion focused on maintaining a centralized brand presence at SocialDev Camp Chicago on Saturday. While the discussion was taken in several directions, not related to the central theme, I thought Continue reading 6 ways to maintain a Centralized-Consistent Brand Presence Across Networks and Applications
As a person who used to do a lot of cold calling as a professional salesperson; I believe a company, brand or person should approach social media in the same waya professional salespersonwould approach clients and prospects. If you use Continue reading Using Social Media In your Marketing efforts?-Think Like a Professional Salesperson, Think Relationships
I have told this story a thousand times offline, but I thought it was worth telling again digitally. I am a lurker. Yes, that’s right a guy preaching the value of using social media to market your company, brand and Continue reading Off-line Recommendations from an Online Lurker