SEO – On-Page, Off-Page, and In Between

How can you get found online? Search engines are often the portal to your site, so you first have to garner great SEO (search engine optimization) practices. There are companies that specialize and do this for their entire business. Their Continue reading SEO – On-Page, Off-Page, and In Between

6 ways to maintain a Centralized-Consistent Brand Presence Across Networks and Applications

I was asked by Andy Angelos, to join a panel discusion focused on maintaining a centralized brand presence at SocialDev Camp Chicago on Saturday. While the discussion was taken in several directions, not related to the central theme, I thought Continue reading 6 ways to maintain a Centralized-Consistent Brand Presence Across Networks and Applications

Using Social Media In your Marketing efforts?-Think Like a Professional Salesperson, Think Relationships

As a person who used to do a lot of cold calling as a professional salesperson; I believe a company, brand or person should approach social media in the same waya professional salespersonwould approach clients and prospects. If you use Continue reading Using Social Media In your Marketing efforts?-Think Like a Professional Salesperson, Think Relationships

Off-line Recommendations from an Online Lurker

I have told this story a thousand times offline, but I thought it was worth telling again digitally. I am a lurker. Yes, that’s right a guy preaching the value of using social media to market your company, brand and Continue reading Off-line Recommendations from an Online Lurker

The Game Changer? Pervasive Communication Tools (aka Social Media)

“Social media transforms the industry” is a headline many are probably tired of reading. But how much has the game really changed? Advertising, Marketing, PR, and Sales are still responsible for building awareness, protecting brand reputation, and driving product recommendations/revenue Continue reading The Game Changer? Pervasive Communication Tools (aka Social Media)