The NHL has received some of its lowest viewership ratings since its first airing and their ticket sales have dramatically declined over the years. The NBA had lost its most historic player that seemed to devalue sports entertainment. By 2010, the gears finally...

I have told this story a thousand times offline, but I thought it was worth telling again digitally. I am a lurker. Yes, that’s right a guy preaching the value of using social media to market your company, brand and person not talking about a company, brand...