There was a time when advertisements like billboards, magazine pages, and radio spots ruled the day. A bit after that, television commercials became enormously popular: in some cases, companies spent millions of dollars advertising their brands on television for 15 Continue reading Is Advertising Still Relevant?
Because of their popularity and widespread use, search engines have become something of a gateway to marketing success. Over 70% of the enterprise purchase decisions made in the United States start with research on a search engine. For consumer purchases, the Continue reading The Importance and Difference of SEO and SEM
Small businesses today have lots of things on their plate, especially when it comes to marketing. Many SMB marketers feel like they are always chasing down an out-of-control to-do list that just grows larger each day. Marketing automation can aid Continue reading Why Marketing Automation is so Vital to SMB Success
Today the USGA decided to ban the anchored belly putters. The anchoring of the belly putter has been a huge marketing success over the past couple of years. The top players have begun using this technique to win major tournaments Continue reading Belly Putter Ban- Creating a Market
Growing up in the late 1960s and early 1970s, I have heard a lot of anti-government sentiment, but States wanting to secede is a BIG DEAL!In the past groups of people would have an idea and get together and protest Continue reading We Want to Secede? Social Media Gone Wild!
Many full time marketing professionals find it difficult to pin their clients down to one comprehensive marketing strategy that will help them solidify a marketing plan. Often a lot of time is wasted switching gears after the marketing plan has Continue reading The Importance of Vision in a Marketing Plan
Nearly 20 years ago the store shelves were filled with an interactive toy known as Furby. Hasbro used a great marketing plan to make these little critters fly off the shelves. As with many toys, kids got bored with them. Continue reading Furby Rises Again
Many of us have watched President Obama and Governor Mitt Romney say many things about each other, our economy, and about what they believe. Is what we are hearing reality or just smart marketing strategy? In full disclosure Continue reading Presidential Politics: Real Thought or Marketing Strategy
After much thought, you hire a marketing agency to put together a marketing strategy that will help grow your business. You tell the new agency that you are all in and you want to put marketing as a top priority. Continue reading Can Great Marketing Kill Your Business?
Haunted Houses have a difficult task. They have a one month window in order to get all their customers in and out of the door and compete against an ever tougher to impress fan base. The latest marketing strategy is Continue reading Haunted Houses and Your Business Marketing Strategy