Nearly 20 years ago the store shelves were filled with an interactive toy known as Furby. Hasbro used a great marketing plan to make these little critters fly off the shelves. As with many toys, kids got bored with them. Continue reading Furby Rises Again
Many of us have watched President Obama and Governor Mitt Romney say many things about each other, our economy, and about what they believe. Is what we are hearing reality or just smart marketing strategy? In full disclosure Continue reading Presidential Politics: Real Thought or Marketing Strategy
When Mitt Romney uttered the words, “Binders Full of Women” at Tuesday night’s debate, pundits jumped on the chance to vilify the comment. Looking at the term in relation to your marketing plan, it could mean a gold mine for Continue reading Binders Full of Women?
After much thought, you hire a marketing agency to put together a marketing strategy that will help grow your business. You tell the new agency that you are all in and you want to put marketing as a top priority. Continue reading Can Great Marketing Kill Your Business?
Haunted Houses have a difficult task. They have a one month window in order to get all their customers in and out of the door and compete against an ever tougher to impress fan base. The latest marketing strategy is Continue reading Haunted Houses and Your Business Marketing Strategy
How is it that today, we are addicted to Reality TV? Brilliant marketing strategy has caused us to watch other people’s everyday lives. Television used to be an escape from reality, but today people will let cameras in their house Continue reading Marketing Strategy and Reality TV