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Branding vs Player Safety

Posted by Kelly Zenere | On: Nov 07 2011 | Comments (0)
In the film Talladega Nights, the issue of safety comes about when Ricky Bobby decided it would be a good idea to have a sponsor branded over the windshield of his car. The comedic delivery of the scene demonstrated the obscene amount of sponsors a NASCAR driver...

Pardon our appearance while we get some work done.

Posted by sdermish | On: Nov 02 2011 | Comments (0)
Businesses and individuals alike, experience down time during improvements. Many times the situation leaves one with less than desirable functionality. Feeling less-than-our-best can translate into laying low while waiting for changes to take effect. Many suffer...

Create. Communicate. Execute.

Posted by Natalie Ripoli | On: Nov 01 2011 | Comments (0)
I was flipping through an old magazine while in a waiting room of a doctors office and I found this RosettaStone ad.  As soon as an advertisement captures my attention, I begin analyzing the design, the messaging, and the chosen communication channels to determine...