Using Social Media In your Marketing efforts?-Think Like a Professional Salesperson, Think Relationships

As a person who used to do a lot of cold calling as a professional salesperson; I believe a company, brand or person should approach social media in the same waya professional salespersonwould approach clients and prospects. If you use Continue reading Using Social Media In your Marketing efforts?-Think Like a Professional Salesperson, Think Relationships

Off-line Recommendations from an Online Lurker

I have told this story a thousand times offline, but I thought it was worth telling again digitally. I am a lurker. Yes, that’s right a guy preaching the value of using social media to market your company, brand and Continue reading Off-line Recommendations from an Online Lurker

Twitter, Social Graphs, and More!

After spending some quality time with TwitterAnalyzer earlier this week – we wanted to share insight on using the tool when building a brand through conversation (that is what we are here for after all). From our research,TwitterAnalyzer aligns best Continue reading Twitter, Social Graphs, and More!

The One-Size Fits All Marketing Plan

Homer Simpson received a special opportunity in 1991. Through a reunion with his brother, Homer was commissioned to develop a car for the “All-American, Average Joe” demographic. Unfortunately, Homer’s conception of average was an $82,000 vehicle with multiple domes,a musical Continue reading The One-Size Fits All Marketing Plan

Search is More Than a Directory

An interesting Wednesday morning presentation from John Battelle at Inbound Marketing Summit discussed the evolution of search interface. (Ironically, I am unable to locate the presentation via the search giant John follows). Battelle covered the current transition from text-based queries Continue reading Search is More Than a Directory