Social Media Face Off: KFC v El Pollo Loco follow-up

Looks like El Pollo Loco didn’t get the Twitter response it was hoping for. My guess is: they failed to promote this in multiple channels, or people including their 777 followers were just plain disinterested. Thanks for playing EPL! Better Continue reading Social Media Face Off: KFC v El Pollo Loco follow-up

Will This Ad Force My Switch to Verizon?

Probably not, but the content provided an unexpected surprise when I lowered my tray table this morning. Fortunately, I had a computer, books, and Diet Coke (another advertisement) for alternate entertainment. Wondering if a Verizon branded game with attached dry-erase Continue reading Will This Ad Force My Switch to Verizon?

Social Media Face Off: KFC v El Pollo Loco

It looks like El Pollo loco effectively used KFCs free grilled chicken promotion scheduled today April 27, 2009 to usurp their attention. Using Twitter, El Pollo Loco offered their own freebies scheduled tomorrow April 28, 2009. They requested samplers tweet Continue reading Social Media Face Off: KFC v El Pollo Loco

Delivering Negative Messages Positively

Not all news can be good news an unfortunate reality United Airlines is facing on frequent basis. After recently removing phone based customer service, United announced a surcharge for overweight passengers meeting the following criteria: Unable to fit into single Continue reading Delivering Negative Messages Positively

The Game Changer? Pervasive Communication Tools (aka Social Media)

“Social media transforms the industry” is a headline many are probably tired of reading. But how much has the game really changed? Advertising, Marketing, PR, and Sales are still responsible for building awareness, protecting brand reputation, and driving product recommendations/revenue Continue reading The Game Changer? Pervasive Communication Tools (aka Social Media)