Social media networks are changing on what seems like a daily basis. From updates to terms of service to larger networks buying up their smaller counterparts, it often feels like creating a successful social media strategy is like trying to Continue reading How to Build a More Effective Social Media Strategy
Public relations, also known as PR, is the common name for the way that a brand communicates with the general public. The goal for any PR campaign is to spread the word about something positive that a company or its Continue reading Ways You Should be Using PR in Your Business
Thanks to the rise of technology, marketing is more complex than it has ever been before. There are many different methods for a company looking to reach an audience of potential customers, from television commercials to advertisements on search engines. There Continue reading Why Your Marketing Plan Should Include a Little of Everything
There was a time when advertisements like billboards, magazine pages, and radio spots ruled the day. A bit after that, television commercials became enormously popular: in some cases, companies spent millions of dollars advertising their brands on television for 15 Continue reading Is Advertising Still Relevant?
Because of their popularity and widespread use, search engines have become something of a gateway to marketing success. Over 70% of the enterprise purchase decisions made in the United States start with research on a search engine. For consumer purchases, the Continue reading The Importance and Difference of SEO and SEM
An apple with a bite taken out of it. An orange lightning bolt. A black or white swoosh. What do all of these things have in common? It’s true that they are all logos for some of the most famous Continue reading Know Your Brand to Effectively Tell Your Story to Others
Small businesses today have lots of things on their plate, especially when it comes to marketing. Many SMB marketers feel like they are always chasing down an out-of-control to-do list that just grows larger each day. Marketing automation can aid Continue reading Why Marketing Automation is so Vital to SMB Success
Today the USGA decided to ban the anchored belly putters. The anchoring of the belly putter has been a huge marketing success over the past couple of years. The top players have begun using this technique to win major tournaments Continue reading Belly Putter Ban- Creating a Market
Growing up in the late 1960s and early 1970s, I have heard a lot of anti-government sentiment, but States wanting to secede is a BIG DEAL!In the past groups of people would have an idea and get together and protest Continue reading We Want to Secede? Social Media Gone Wild!
Many full time marketing professionals find it difficult to pin their clients down to one comprehensive marketing strategy that will help them solidify a marketing plan. Often a lot of time is wasted switching gears after the marketing plan has Continue reading The Importance of Vision in a Marketing Plan